Jacques-Antoine Granjon predicted that pure-players would have to adapt to the new cross-channel reality in order to survive

See on Scoop.itDigital reach

Jacques-Antoine Granjon, boss of French e-commerce firm Vente-privee.com, predicted that pure-players would have to adapt to the new cross-channel reality in order to survive, just as most traditional retailers have already done.

“It is the end of pure players, they are finished”, he said. “The future is multi-channel and cross-channel. E-commerce is just a new distribution channel.”

See on www.e-commercefacts.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s