Op-Ed | In a Digital World, Physical Retail Matters More Than Ever – BoF – The Business of Fashion

See on Scoop.itDigital reach

NEW YORK, United States — With digital commerce attracting a lot of attention, it’s sometimes easy to forget just how valuable physical retail remains. While tech gurus like Silicon Valley entrepreneur and venture capitalist Marc Andreessen may predict the impending doom of offline stores, there’s no evidence that, in the highly tactile fashion industry, sales at physical retail stores will not continue to dominate as a proportion of total sales volume. In fact, while Emarketer predicts that e-commerce in the apparel and accessories market will grow at an astounding 17.2 percent annually between now and 2017, one would be hard-pressed … More

See on www.businessoffashion.com

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