For insurance companies, the day of digital reckoning – Bain & Company – Publications

See on Scoop.itDigital reach

Digital technologies present insurers with a huge opportunity to both reduce cost and engage with customers more effectively. But this is not purely an IT topic, or a social media play or a one-time conversion that can be resolved in short order. It involves all areas of the business, in order to tie together online and offline channels and meet customers on their own terms.

See on www.bain.com

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